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Startup of the Week: Green Carbon Standard

Updated: Apr 4, 2023

The Startup Club is thrilled to introduce you to our featured start-up of the week: Green Carbon Standard. Morne Oliver, the founder of Business2Blockchain & Green Carbon Token & New Business Development at Bridge DeFi talks about Green Carbon Standard and the challenges he faced as an Entrepreneur.


"Green Carbon Standard will provide a Secure and Transparent way to Issue, Track and Verify Green Bonds and Carbon Credits. This will enable the simplicity and predictability of guaranteed payments expanding Global Carbon Programs faster and more efficiently. This includes a certification process or adopting standardized reporting and disclosure requirements. Allowing easier access will stimulate larger inclusion of general enterprise and public participation which will stimulate consistent growth and increased liquidity. Our vision is to code the Carbon Green Standard On-Chain for Library Orientated Architecture with interfaces for dApps (Decentralized Applications) to develop on top of. Our goal is to support the drive to Net Zero by 2050 with our technology services. This means that we will have the infrastructure ready on Web 3.0 as global businesses move across." Morne Oliver shares his plan on how to stay relevant and adapt to the ever-evolving De-Fi landscape. "Green Carbon Standard can scale its business through Green Bonds and Carbon Credits with a Decentralized Finance (DeFi) business model by using the following strategies:

  • Utilizing blockchain technology:

By leveraging the Ethereum blockchain and its smart contract functionality, Green Carbon Standard can create a secure, transparent, and efficient marketplace for Green Bonds and Carbon Credits.

  • Partnership with DeFi protocols:

Green Carbon Standard can partner with DeFi protocols to increase its reach and expand its offerings. For example, by partnering with protocols like Uniswap and Aave, Green Carbon Standard can offer liquidity and yield-generating opportunities to its investors.

  • Products & Services:

Green Carbon Standard can continue to innovate and offer new products and services to its investors, such as Carbon Offsetting, Carbon Trading, and Climate-Friendly Investing.

  • Community Building:

Green Carbon Standard can increase its brand visibility and expand its user base by building a strong community of investors and clients.

  • Ecosystem Growth:

By growing its ecosystem of developers and partners, Green Carbon Standard can increase its reach and offer more services and products to its investors. By implementing these strategies, Green Carbon Standard can scale its business and increase its reach, offering more services and products to its investors, and creating a more sustainable and environmentally conscious world. We asked Morne to share the development process of the Green Carbon Standard and the challenges it faces. He comes with the Key objectives, requirements and challenges below. "It is our purpose to create a secure, transparent, and efficient marketplace for trading green bonds and carbon credits, using the Ethereum blockchain technology.

Key Objectives

  • To provide a solution to the challenges faced by investors and issuers in the traditional green bond and carbon credit markets, such as a lack of transparency and difficulty in verifying the use of funds.

  • To provide a tamper-proof and immutable ledger for tracking and verifying carbon credits, ensuring the transparency and accountability of carbon reduction initiatives.

  • To use smart contracts to automate the rules and regulations of the market, reducing the risk of human error or manipulation.

  • To encourage wider adoption and greater impact by enabling all stakeholders to participate in the marketplace through the decentralized nature of the Ethereum blockchain.

  • To promote sustainability by incentivizing organizations and individuals to reduce their carbon footprint and contribute to the global effort to address climate change.

Requirements and challenges

  • Analysis and understanding of the current market and demand for sustainable investment options.

  • Selection of Ethereum blockchain as the platform for the marketplace.

  • Identification of key development partners, including Consensys Nodes, Meta Mask Escrow, and Linum Labs Developers.

  • Implementation of secure and transparent transactions through the Ethereum blockchain

  • Development of a user-friendly interface for investors to participate in sustainable investment opportunities.

  • Integration of escrow services provided by Meta Mask Escrow to ensure investor funds are protected.

  • Ongoing maintenance and upgrades by Linum Labs Developers to ensure the platform remains up-to-date.

  • Implementation of strict security measures to protect user data and transactions.

When asked about the biggest challenge the Green Carbon standard faced when looking for funding, he replies "The right platform to do it from. We are very fortunate to be partnered with https://www.bridgedefi.com/ as we prefer using their new NFT Crowdfunding platform “BridgeDeck". When inquired about Green Carbon Standard's impact on the traditional Green financial system he answers, "Simply put, Efficiency"


His advice for entrepreneurs who aspire to start their own decentralized finance platform is "You need to build credibility and trust in the environment you want to work in. Building a strong network will give you far more opportunities and the ability to choose the right people and companies to work with globally.

When asked about his favourite part of being an entrepreneur on his Green Carbon Standard journey he states the cycles in which the concept comes together. The Ups are always more rewarding when you succeed out of the Lows".


I would like to thank Morne Oliver for sharing his insights and his entrepreneurial journey with The Startup club Community. To learn more about the Green Carbon Standard visit here.

Email contact@thestartupclub.net for the Green carbon standard's pitch deck.

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