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Startup of the week: Tada Group

This week, we discover Tada Group AB, an advanced IV-line breakaway connector, prioritising patient safety by preventing injuries. We spoke to Katarina Hedbeck, CEO & Co-founder, to learn more.

Tell us about your company.  

Katarina: Tada, a Swedish medical device company, is passionately dedicated to fostering innovation and addressing unmet healthcare needs. Our core mission at Tada is centred on the enhancement of patient safety and the reduction of medical errors within the healthcare sector. We are resolutely committed to enriching lives by providing intelligent and pioneering solutions meticulously crafted to meet the specific demands of the global healthcare industry.

Since our inception in 2016, Tada has earned recognition and secured funding to propel our patented safety connector, ReLink, to the forefront of the market. The founders at Tada identified a critical need, painstakingly developed a transformative solution, assembled a dedicated team of experts, and successfully navigated the journey from the conceptual phase through patenting and obtaining the CE mark, all the way to serving satisfied customers. ReLink not only enhances the safety of IV therapy but also augments its efficiency. It represents a win-win scenario for all stakeholders involved: patients, nursing professionals, and the broader healthcare system. ReLink is not a mere quick fix; it embodies a comprehensive solution dedicated to the betterment of the entire healthcare ecosystem. ReLink is the initial step in a series of products meticulously crafted to provide solutions within the realm of IV therapy.

What made you become an entrepreneur?  

Katarina: All our founders had a number of different reasons for becoming entrepreneurs, but one common thread was we all had a strong desire to bring innovative ideas to life and make a positive impact on the market. During our participation in the Clinical Innovation Fellowships and EIT Health flagship programme we had the opportunity to create a breakaway connector to address serious safety concerns from scratch, shape its future and so Tada Group was born.

What is the most challenging part of running your own startup? 

Katarina: The most challenging part of running a startup is the constant need to juggle multiple roles and responsibilities. From product development to marketing, finance, and team management, wearing many hats can be quite demanding.

What is the biggest challenge you have faced when looking for funding? 

Katarina: The biggest challenge facing us when looking for funding is convincing investors of the long-term viability and potential of our startup. Building a compelling business case and demonstrating a clear path to profitability is crucial in this regard.

What is the most rewarding aspect of entrepreneurship?

Katarina: The most rewarding aspect of entrepreneurship is witnessing the growth and success of our startup. Seeing our vision come to life, making a difference in the market, and having the freedom to chart our own course are incredibly fulfilling experiences.

To learn more, visit the company website:

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