In this edition, we speak to João Andrade, co-Founder and CEO of One Hundred Sports Group. This startup stands at the forefront of a revolution in endurance trail running and virtual running, propelled by cutting-edge sports technology and AI innovation.
Tell us about your company.
João: One Hundred Group Ltd is a premier global endurance sports platform that hosts and organizes some of the world’s most challenging trail running events. Our flagship One Hundred Endurance Trail World Championship brings together elite athletes, passionate runners, and adventure seekers from across the globe. With a strong focus on innovation, athlete experience, and strategic partnerships, we are redefining the endurance sports industry.
What made you become an entrepreneur?
João: The inspiration behind One Hundred came from a deep passion for ultra-endurance sports and the desire to create a world-class competition that elevates trail running to new heights. As an athlete myself, I saw a gap in the market for a truly global championship series and wanted to build something that connects the best athletes, attracts top-tier sponsors, and delivers unparalleled race experiences and broadcasting opportunities.
What is the most challenging part of running your own startup?
João: Building a brand in the highly competitive sports industry requires relentless dedication, strategic vision, and the ability to secure strong partnerships. Balancing operational execution with long-term growth strategy while ensuring a premium experience for both athletes and sponsors is a continuous challenge.
What is the biggest challenge you have faced when looking for funding?
João: Navigating the fundraising landscape in the sports and events sector comes with unique challenges, including securing investment from stakeholders who understand the endurance sports market. Convincing investors of the long-term profitability of a niche but rapidly growing industry requires demonstrating both strong brand equity and scalable business potential.
What is the most rewarding aspect of entrepreneurship?
João: The ability to create something that positively impacts athletes and the endurance sports community is incredibly fulfilling. Seeing thousands of runners push their limits in our events, growing the global reach of trail running, and fostering an engaged community makes all the challenges worth it.
Learn more about the company on their website: www.onehundredtrail.com
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