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Startup of the Week: WatchAdvisor AG

In this edition, we speak with the CEO and Co-Owner of WatchAdvisor AG, Maryna Steger, about her pioneering digital media company dedicated to the luxury watch industry.


Founded in 2014, WatchAdvisor is leading the charge in creating high-quality video content that resonates with luxury watch enthusiasts. In an age where digital content profoundly influences consumer choices, the luxury sector is harnessing innovative media to engage its audiences more effectively. 


With a robust subscriber base and the integration of cutting-edge technologies, WatchAdvisor aims to transform the connection between watch lovers and their favorite brands.


Learn more about Maryna's vision and mission for the future of WatchAdvisor and the luxury watch landscape. 


Tell Us About Your Company. 

Maryna :WatchAdvisor AG (WA) is a leading digital media company from Switzerland, specializing in the production of high-quality video content with a focus on luxury watches. With around 78,000 subscribers and up to 350,000 unique monthly users on YouTube, WA is an established and trusted source for luxury watch enthusiasts worldwide. 

WA aims to become the most influential and forward-thinking digital platform for luxury watch enthusiasts and brands globally. Through innovative, data-driven content and the use of cutting-edge technologies such as artificial intelligence and blockchain, we seek to strengthen the connection between watch lovers and brands. WA intends to create innovative added value, such as a personalized user journey and precise targeting. 


What Made You Become an Entrepreneur? 

Maryna :The possibility to make a difference, implement my vision, and act quickly was a significant motivator. I also value the sense of business responsibility—not as a burden, but as a lens through which I view every activity I undertake. It’s about building something solid and sustainable that I can justify to myself and others. 


What is the Most Challenging Part of Running Your Own Startup? 

Maryna :From my perspective, there are three primary challenges: setting priorities, closing deals, and timing. Many companies generate excellent ideas but fail to set the right priorities or remain consistent to achieve their goals. This is closely related to the challenge of “closing”—not only reaching internal milestones but also securing partnerships with business collaborators. Lastly, timing plays a crucial role; even the best ideas may not find success if the market isn't ready. 


What is the Biggest Challenge You Have Faced When Looking for Funding? 

Maryna :The biggest challenge has been identifying the right investors and target audience. Ideally, they should have an interest in luxury, luxury lifestyles, watches, and digital innovation. When I find the right match, sharing the vision and engaging in professional discussions becomes a rewarding experience. 


What is the Most Rewarding Aspect of Entrepreneurship? 

Maryna :The most rewarding part is the feeling of building something meaningful. It brings me joy to see how I can positively impact people through my work.

 

Learn more on their website: https://www.watchadvisor.com/ 

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