Startup Of the Week: PropertyLens

In this edition, we present PropertyLens, which offers detailed property reports designed to help homebuyers, sellers, and realtors make informed decisions. Their services provide insights into potential hidden problems in homes, giving buyers peace of mind during the purchasing process.

Tell us about your company.

Bob Frady: PropertyLens delivers the most comprehensive home history report available in the market today, drawing from thousands of data elements across dozens of providers to give homebuyers unprecedented insight into their potential purchase.

What made you become an entrepreneur?

Bob Frady: John (my cofounder) and I had gotten fired too many times by too many knuckleheads - so we decided to finally bet on ourselves and made the jump to entrepreneurship. We should have done it a LOT sooner.

What is the most challenging part of running your own startup?

Bob Frady: The most challenging part of running your own startup is the constant stress about generating enough revenue to create a profitable company. Once you have six months of payroll in the bank, it's way easier!

What is the biggest challenge you have faced when looking for funding?

Bob Frady: The most challenging part of funding is finding someone who wants to be a lead investor. Lots of folks want to pile on but not a lot want to lead.

What is the most rewarding aspect of entrepreneurship?

Bob Frady: The most rewarding part (beyond the financial impact of a great exit) is product market acceptance. When you start a company, you're essentially making a bet that you are "right." Product market acceptance (and the revenue that comes with it) is very, very rewarding. 

Learn more about the company: https://www.propertylens.com