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Thu, Nov 02


Online Workshop

How to position and communicate your product for growth

Learn how to build a strong brand and avoid startup failure using Perception Engineering in our online workshop.

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How to position and communicate your product for growth
How to position and communicate your product for growth

Time & Location

Nov 02, 2023, 6:00 PM

Online Workshop


About the Event

9 out of 10 startups fail after takeoff. Not because their product is not delivering value but because they fail to communicate that value to customers and investors. As a matter of fact, it is often not the best product that wins, it is the product perceived to be better does. Accepting this tough truth is the first step into making an informed decision about how you want your product to be perceived and start turning your product into a brand.  

➡️ Learn how to discover and articulate that value and smoothen your path to growth in this 1 hour webinar with Heraldist, creators of Perception Engineering™. From brand strategy and product value proposition to marcom planning, brand identity and brand campaign, Heraldist is a global team of changemakers ready to bring your vision to life. Perception Engineering is the methodology designed to produce Change, in a holistic and strategic way letting you manage a company’s reputation, marketing and growth, all in one place.  

📆 Wednesday, November 2nd

🕒 6pm CET 

🎧 Online event (Zoom)  

Speakers: Elena Hurjui | co-founder & strategy director @ Heraldist 

Mirela Angelescu | managing partner @ Heraldist  

Schedule (CET)

18:00-18:30: Introduction to Perception Engineering by Mirela and Elena 

18:30-19:00: Live Q&A - ask all your questions! 

19:00: Event conclusion

Are you interested in joining this webinar? You are welcome to sign up by purchasing a ticket below. 

Do you have questions? You can reach out to 

See you soon at The Startup Club!


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