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Startup of the week: T.I.M.E.

Updated: Oct 9, 2023

In this edition, we present you T.I.M.E., an InsurTech providing innovative services and tools to the main player of the insurance market. Their platform ZETA will allow a two-way communication between all the actors within the insurance market. We spoke to Michele Marzola, Lead Investor and Strategist at T.I.M.E., to find out more.

Tell us about your company.

Michele: The Insurance channels in Italy are cumbersome, inefficient and not ideal for serving customer needs. TIME would like to remove many roadblocks and re-integrate a customer-centric vision where both companies and brokers can cooperate seamlessly. We are specialists in the management of intermediation processes and we want to create a set of platforms that allow true open insurance where the customer is at the center of attention of the entire insurance chain, in compliance with market regulations and the preferred roles of the various players.

What made you become an entrepreneur?

Michele: Born entrepreneur and learnt how to apply it to the Insurance market. We have always been doing business and we are convinced that small businesses has an increasingly important space if it manages to work in synergy with other companies. We want to combine the capillarity of the small business with the strength of the large company. So that's why we're doing open enterprise; enterprise where companies feel involved, bringing each one of them their own specialties.

What is the most challenging part of running your own startup?

Michele: Raise capital and acquire new skills. Financing projects in Italy has always been challenging, especially for creating new businesses and making small ones to scale-up. The banking system does not know how to manage start-up financing; likewise, Venture capital and Private Equity funds are few in Italy and tend to be follow-on investors.

What is the biggest challenge you have faced when looking for funding?

Michele: Find competent people who understand the proposed business model and are willing to share the risks and reward of the new venture.

What is the most rewarding aspect of entrepreneurship?

Michele: Getting something done! Seeing your project achieving the targeted results and then sharing the proceeds with the relevant stakeholders.

Learn more about the company:

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