In this edition, we speak to Sascha Fussmann, CEO of Studio1o, to learn about his entrepreneurial journey and the future of fashion.
Tell us about your company.
Sascha: Welcome to Studio1o, the first phygital luxury fashion platform worldwide!
We're redefining the fashion experience by harmoniously blending the digital and physical worlds. Our platform stands as the first to seamlessly offer both digital fashion assets and tangible, high-quality physical garments, revolutionizing how brands and consumers engage with fashion.
Our approach begins with digital innovation. Brands can first sell digital products , which consumers can then bring to life through state-of-the-art 3D printing technology and smart production processes for physicals. This processes are highly scalable and open a world of additional revenue streams. This is not only scalable and offers a new engagement with costumers, this is also sustainability at its best.
Recognizing the challenges facing retail fashion, Studio1o is committed to supporting this important sector with innovative solutions. We highly believe in the physical experience as the essence of luxury fashion. Our platform empowers brands and retailers with tools to adapt and thrive in today's market. We offer integration of 3D printing technology and digital assets , enabling customers to first purchase digital designs and later receive the physical product. Additionally, our take-back and resale program provides a sustainable, circular approach to fashion, ensuring longevity and relevance in a rapidly evolving industry. With Studio1o, retailers and brands can seamlessly transition into a future where digital and physical fashion coexist, enhancing the customer experience and driving sustainable practices.
We're developing a take-back program API that promotes eco-friendly practices, encouraging the recycling and reselling of garments. This initiative underlines our commitment to a sustainable fashion ecosystem.
Studio1o is more than just a fashion platform; it's a vision brought to life, a commitment to innovation, sustainability, and the future of fashion
What made you become an entrepreneur?
Sascha: I grew up in an entrepreneur family and I started my first business when I was 19. So basically I never worked as an employee.
What is the most challenging part of running your own startup?
Sascha: Running a startup presents a multitude of challenges, but perhaps the most demanding aspect is effectively balancing resource management. This encompasses not only financial resources but also time and human capital. Startups often operate with limited budgets, making it crucial to allocate funds judiciously to maximize growth and sustainability. Simultaneously, managing time efficiently is essential, as the pace of startup growth can demand rapid decision-making and continuous adaptation. Moreover, building and maintaining a motivated, skilled team aligned with the startup's vision is critical. The challenge lies in fostering a company culture that inspires innovation and dedication, while also navigating the complexities of scaling the team during growth phases. Balancing these elements — financial constraints, time management, and human resource dynamics — often proves to be the most intricate and vital aspect of steering a startup towards success.
What is the biggest challenge you have faced when looking for funding?
Sascha: The biggest challenge in seeking funding for Studio1o has been finding investors who not only provide financial support but also bring significant value in propelling the business forward. It's crucial to partner with investors who understand the unique dynamics of the phygital fashion industry and can offer strategic insights, connections, and guidance to help navigate and accelerate growth in this rapidly evolving market. Identifying and engaging with such aligned investors is a key focus for us.
What is the most rewarding aspect of entrepreneurship?
Sascha: The most rewarding aspect of entrepreneurship, particularly at Studio1o, is the ability to pioneer and shape the future of the fashion industry. It's incredibly fulfilling to see our vision of a sustainable, tech-driven phygital fashion world come to life, and to witness the positive impact it has on both the environment and consumer behavior. Leading a venture that is at the forefront of blending digital and physical realms in fashion, and seeing our innovative ideas resonate with and inspire others, is truly gratifying.
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